Summer loving…

This month Charlotte Newman from Kitch fashion boutique reveals why Pītusa is such a hot label to invest in for summer…


Pītusa is one of the most popular brands we stock at Kitch. It was founded with the vision of providing colourful, comfortable and high-quality apparel, inspired by travels around the world and the diversity of different cultures.

Pītusa combines luxuriously soft fabrics and bold shades to keep your beach look effortless and stylish every day in the sun. A female-led brand founded by Clara Lago, it was created with the aim of providing comfortable and colourful resort wear for women of all ages, shapes and sizes. It’s a brand that is renowned for adding a Peruvian flair to traditional Middle Eastern cover-ups, making their beachwear collection truly unique and sure to elevate your holiday style this spring/summer.

Here are just a few of their signature looks…



Pītusa’s maxi dresses are perfect for a day out in the sun. Their flowy designs are ideal for staying cool in the heat and their bright colours add a fun touch to any look. Their contrast ruffle dresses are guaranteed to make you stand out from the crowd. The flowing bodices are created from delicate hand-loomed fabric that feels soft and silky against your skin and the fabric drapes and flows beautifully with every movement. The ruffled tiers add volume and dimension to the dresses, creating playful and feminine silhouettes that are both eye-catching and flattering. Whether you’re attending a special event or simply want to elevate your summer style, the ruffle dresses will have you feeling confident and beautiful.


Braided Design

Another great option to wear this holiday season are the braided maxi dresses which combine comfort, style and sophistication. Made from a lightweight burn-out fabric, these dresses are not only easy to wear but also have a unique texture and pattern that adds interest to the design. The delicately braided necklines are made from multicolour strands that are expertly woven together, creating a beautiful and eye-catching detail that draws the eye up towards your face. The dresses are designed to flatter every body type, with the loose fit allowing for plenty of movement and the maxi length elongating the silhouette.


Co-ord Sets

The contrast ruffle co-ord set is a stunning ensemble that showcases the delicate hand-loomed fabric of Pītusa’s collection. The top’s loose and flowing fit creates a comfortable and breezy silhouette that is perfect for hot summer days. The shorts, with their soft elastic waistband, are designed for comfort and practicality. They provide ample coverage while allowing you to move freely and easily. The shorts also feature a contrasting ruffled hem that matches the top, creating a cohesive and stylish look. The ruffled hem adds a playful and feminine touch to the set, creating movement and volume with every step you take. Pair it with sandals or flats for a casual daytime look or dress it up with heels, clutch bag and statement jewellery for an evening out.


If you are looking to brighten up your spring/summer wardrobe, Pītusa has got you covered this season. From sunrise to sunset, discover their collection of stylish beach cover ups and dresses in dazzling colours that can be worn everywhere, every day, by every woman.

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