In her fashion column for May, Charlotte Newman from Kitch, shares her love of the fashion brand FARM Rio and explains why the Brazilian label is so unique…
ARM Rio is a fashion brand that draws inspiration from the vibrant and colourful spirit of Brazil. Its unique creations are a blend of fashion-forward styles and vintage-inspired elements, capturing the lively and colourful energy of Rio de Janeiro in its pieces.
The brand is known for bold prints, bright colours and flowing silhouettes that evoke the relaxed, carefree lifestyle of the beach. FARM Rio’s creations embody a joyful, tropical energy that celebrates life and encourages women to embrace their individuality and express themselves through their style.
FARM Rio’s pieces are designed to make women feel good. The brand’s hallmark bold prints and elegant silhouettes are a celebration of femininity and individuality. By choosing to wear FARM Rio, women can express themselves confidently and make a statement in their everyday lives.
Research has shown that what we wear can have a significant impact on our mental state. When we wear clothing that makes us feel good, we are more likely to feel confident, empowered, and ready to take on the world. Whether you’re lounging on the beach or attending a fancy event, FARM Rio has got you covered!
Interestingly FARM Rio empowers women through its business practices as well, by supporting local communities and minimising the brand’s environmental impact. Its garments are made using eco-friendly fabrics and processes, and the label works with local artisans in Brazil to produce its clothing. Creativity and collaboration are at the heart of everything FARM Rio does. It has a collective of Brazilian creatives to bring together a diversity of perspectives and skills, resulting in truly unique and empowering clothing. The company works tirelessly on every detail, from the shapes and sizes of the garments to the more than 700 unique prints they release every year.
At the heart of FARM Rio’s ethos is a commitment to sustainable and ethical practices. One of the fundamental values is to be a leader in responsible fashion. The brand’s commitment to producing sustainable and ethical fashion means it’s able to create and produce pieces that not only look great, but also help to reduce waste and protect the environment.
FARM Rio is a brand that embodies the spirit of women’s empowerment through its designs and sustainability practices. Its vibrant and playful designs promote individuality, self-expression and confidence, which is essential for women to feel empowered. By supporting sustainable and ethical practices, FARM Rio is making a positive impact in the world. By choosing to wear FARM Rio, you make a conscious decision to support a brand that cares about the planet and the people in it.
