Lizzy launches battle of the budget supermarkets

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The news comes as German supermarket rival, Lidl, has also confirmed it is scouting for locations in the town.

Lidl, which already has stores in Tonbridge and Crowborough, has not yet said where it is planning to open up but confirmed it is looking to invest in the area.

A spokesman for the German budget chain said: “We are in the process of exploring various options to bring a Lidl store to Tunbridge Wells and look forward to sharing any firm plans with the community, as soon as we’re in a position to do so.”

But as revealed in the Times in April, Lidl’s chief rival Aldi is already opening a branch on the site of the former Toys R Us superstore at the Great Lodge Retail Park in Longfield Road as part of a nationwide drive to open more stores to reach more customers.

The company has now confirmed that the skeleton race winner at the PyeongChang Winter Olympics in Korea last year is to cut the ribbon on the new store when it opens for business on Thursday, October 31.

Matt Cook, the new store manager, said: “We can’t wait to open the doors to the new store in Tunbridge Wells.

“It’s set to be a special day as we’ll be celebrating the opening of Aldi’s first store in the area and having Olympic hero, Lizzy Yarnold, join us will make it a morning to remember.”

Lizzy Yarnold, who is originally from Sevenoaks, added: “I’m so excited to open the new store, it will be great to chat to customers and a lovely way for me to thank Aldi for its endless support of Team GB.”

While the German brands are opening stores and looking for new sites, many traditional supermarkets are closing branches.

Last week Sainsbury’s announced plans to shut 55 of its supermarket branches and 70 of its Argos stores but the company has not yet revealed which outlets will be earmarked for closure. And Tesco announced a series of redundancies earlier this year.

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