Festival revamp paves way for summer success

Chris Burke

Following a rebrand designed to broaden its appeal, preparations for this summer’s Tonbridge Festival are already in full swing.

According to organisers, early ticket sales over the past few days have been encouraging for the event’s family-friendly series of shows and activities this July.

Formerly known as the Tonbridge Arts Festival, this year’s 10-day extravaganza will feature a host of music and comedy events, plus community workshops.

Its website and Facebook page have now been fully updated, with the team behind the festival hoping it will once again attract thousands of visitors.

Among its highlights are an evening dedicated to the sounds of Elvis, Buddy Holly, Roy Orbison and Johnny Cash. There will also be an appearance from the Tonbridge Philharmonic Orchestra and Choir, as well as offering young people the chance to take part in an open art exhibition and poetry recital.

Liz Penn, marketing manager for the festival, said: “After last year, we did some consultation and we felt that dropping the word arts from the event might make it seem less elitist. But we will still be keeping a lot of what has been seen in previous years.”

For further details on the festival, which runs between July 1st-10th, visit: www.tonbridgefestival.co.uk

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