Talking Italian: The Lamborghini Urus
6th April 2019
Andrea Baldi, CEO of EMEA Region Automobili Lamborghini, tells SO Magazine all about the Italian car company’s latest Urus model, which is simply out of this world...
Please can you tell us about the new Urus model?
The Lamborghini Urus is the result of a visionary approach based on the infusion of Lamborghini super sports DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion. A real Lamborghini for everyday use with family and friends, a car with different souls yet always distinctive through Lamborghini design and technology.
When did it launch and how many have been sold worldwide?
Since the announcement of the new Super SUV in December 2017, and its public unveiling at Geneva Motor Show in 2018, we have collected orders worldwide that fill over 12 months’ production. In 2018 we delivered more than 1,700 units to the first clients worldwide. We are also very pleased that over 70 per cent of orders received are from customers entirely new to the Lamborghini brand.
What are the specifications that make it unique?
The Urus accelerates from 0 to 62mph in 3.6 seconds and, with a top speed of 190mph, was launched as the fastest SUV available. It retails in the UK from £165,000 on the road, and it features a 4.0 litre V8 twin-turbo engine delivering 650hp (478 kW) at 6,000rpm, maximum 6,800rpm, and 850Nm of maximum torque already at 2,250rpm. With 162.7hp/l the Urus has one of the highest specific power outputs in its class and the best weight-to-power ratio at 3.38kg/hp.
How would you describe it to drive and does it work on a variety of terrains?
To drive the Urus is a combination of remarkable luxury for all occupants and the dynamism and handling of a super sports car as required. The Urus features a number of different drive modes: Strada, or ‘street’, for comfortable everyday driving around town, Sport for a more fun drive with agile handling and dynamic behaviour, and Corsa, or ‘race’, for ultimate performance in high performance environments, even on the race track. With the off-road option, ‘Sabbia’ for sand, ‘Terra’ for off-road and ‘Neve’ for snow, it provides specific driving modes to address every type of terrain. Whichever mode, the power, performance and handling of the Urus reminds the driver that this is a Lamborghini.
Who is this car ideal for?
The Urus Super SUV is for drivers who enjoy the Lamborghini brand but also want a car that can accommodate them, their family or business colleagues in comfort. Many women and a range of age-groups are also very interested in Urus. Depending on the specification, the Urus can appear as sporty or as elegant as the owner wishes.