Rugby union: Boost for women’s sport as local backing bears fruit

Rugby union: Boost for women's sport as local backing bears fruit

Pink Lady apples of Wateringbury have announced a two-year sponsorship deal with the Tonbridge Juddians women’s rugby team.

The team have been renamed the -Tonbridge Juddians Pink Ladies and they now wear new pink shirts featuring the company’s logo, which made their debut in a match against Barnes at the end of last month.

Andy Macdonald, Managing Director of Coregeo, which markets Pink Lady apples, has been a member of the club for more than 40 years and is a Vice-President.

Michelle Toft, Chief Marketing Officer at Pink Lady, said: “Supporting our local community is really important to us as a company, and we are really passionate about teaming up with such an inspirational team.

“For us, this sponsorship is about championing women in all their endeavours, which really underpins everything we do at Pink Lady.”

Bill Little, the Pink Ladies’ coach, said: “It’s really exciting to have a brand like Pink Lady supporting the team.”

He added: “It’s great to know that local businesses are behind the team, and the new shirts really stand out from the rest!”

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