Sloe Gin World Championships return to Frant

Sloe Gin World Championships return to Frant

by William Mata | 8th October 2018

IT may be the Marmite of the drinks world, but sloe gin has its own World Championships in Frant.

The George Inn, in High Street, will stage its tenth annual competition on December 15, which is set to pit 30-40 entries in a World Cup style contest.

Pub regular and reigning champion George Shaw said: “It gets bigger every year and we are attracting entries from as far as Vancouver.

“Last year we had a whole group from Germany come over.”

Four judges will whittle down the entries before deciding on a winner.

Be it the real thing or the sloe variety, it is certainly a popular time for gin – with the market as a whole said to be worth £1.6billion.

The Sloe Gin World Championships follows the successful Gin & Jazz Festival in The Pantiles, held earlier this year.

There are also categories for other drinks, including damson gin and sloe vodka.

Organisers are now looking for a charity for whom proceeds shall be given to. In previous editions MS Society has been chosen in support of pub regular Mike Matthews - a long-term victim of the illness, who died last year.

Commercial entries cost £30 and private ones £5. For more information, including details of how charities can get involved, email

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