Two online businesses open new joint pop-up boutique

POP-UP FASHION: Hermosa London’s Clair Hewitt (left) and Sam Hipperson of Love & Luxe

Two local business entrepreneurs have teamed up to create a pop-up women’s fashion and accessories boutique in Tunbridge Wells.

Sam Hipperson of fashion and accessories brand Love & Luxe, and Clair Hewitt of bag and homewares label Hermosa London, are collaborating on a pop-up boutique in Royal Victoria Place this autumn-winter season.

The entrepreneurs have known each other for years, working at pop-up fairs together in the past. Now, they’ve decided to open a semi-permanent base for those who want the in-person shopping experience.

The boutique is sectioned into two, with luxurious gold signwriting, by local sign writer Steve Tabb, above Love & Luxe’s area and a modern LED branded light illuminating Hermosa’s space, ensuring that the two brands maintain their own unique style.

“We are two separate businesses, but I think it works,” says Sam, who took over Love & Luxe nearly two years ago. It was originally set up by local entrepreneur Rebecca Doyle who also runs Isabella Grace Bridal.

Love & Luxe offers a curated collection of understated, effortless clothing, loungewear and accessories that are great for gifting – or treating yourself. Sam, who has a background in events, is looking forward to the new pop-up venture, which runs for three months, as she says it will give women the chance to try on and see the quality of her clothes and jewellery, in person. “It’s like a mini event each day,” she told the Times.

Clair, who started Hermosa six years ago with her sister, offers stylish, practical bags and has also brought out a line of loungewear for the pop-up, perfect for Christmas presents. She also offers a monogramming service to give customers a unique product, which can be finished in the shop in just a few minutes. She added that the personalisation gives the pop-up another edge and is a great way to add that extra touch to any present.

With Christmas just around the corner, the pop-up is a must for those looking to start their shopping. “You can get something for your nan and your daughter, everything from 20 to 100. We’ve ticked a lot of boxes,” Clair added.

The boutique will be open daily, taking in Black Friday, Christmas and the post-festivities sales. There will also be a late-night Christmas shopping launch event on Thursday November 16 that will coincide with RTW Together’s Big Reveal light switch on. Sam is also offering £10 off Love & Luxe products when spending £40 in store.

The pop-up is open now in Royal Victoria Place, Tunbridge Wells on the Lower Mall between Hobbs and Marks & Spencer until the end of January.

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