Savoy appoints local media company to launch new luxury magazine for iconic hotel

Islay O'Hara

One of the world’s most iconic hotels, The Savoy, has appointed Tunbridge Wells-based One Media to create a prestigious quarterly magazine. One Media publishes this newspaper.

Opened to global acclaim in 1889, The Savoy in London combined glamorous style with the cutting-edge technology of the time; it was the ? rst hotel in the world to be entirely lit by electric lights and to install electric lifts, saving the legs of its guests by elevating them up to their luxurious River View Suites.

This month saw the launch of ‘Savoy, the magazine’, published four times a year and consisting of 116 pages Editorially the magazine reflects the hotel’s glamorous and quintessentially British nature. Each issue includes articles ranging from exclusive interviews to sumptuous food and wine features, designer fashion trends, expert investment advice, the latest in aviation and motors, as well as art, antiques, auctions and more.

Kiaran MacDonald Managing Director of The Savoy, said: “We pride ourselves on being a hotel built on stories, and are thrilled to be launching such a platform that will enable us to share these stories with our readers. It has been a pleasure working with One Media on Savoy magazine and to see The Savoy brought to life through the pages of this luxury publication.”

The launch edition, includes exclusive interviews with Thierry Stern, president of luxury Swiss watch brand Patek Philippe, and Amanda Berry OBE, chief executive of BAFTA, alongside talented executive chef Holger Jackisch, and renowned wedding planner Bruce Russell.

Nick Moore, One Media Managing Director, added: “We are delighted to be working with such a famous brand as The Savoy and capturing the essence of the hotel’s elegance, style and sophistication in a quarterly publication that mirrors the lifestyle and aspirations of its clientele.”

The publication will be available and continually replenished throughout The Savoy, in every room and suite, as well as in all of the six bars and restaurants and all reception areas. Over 2,000 worldwide clients of The Savoy will also receive a personally addressed copy mailed directly to them, meaning the magazine will reach Japan, Dubai, China, Australia and America.

A digital version of each issue will be available to view online.

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