A PROJECT born out of the energy crisis, set up by a Tunbridge Wells-based company, is getting ready for its second winter supplying heated clothing and footwear across the British Isles and beyond.
Stay Warm Save Money, a subsidiary of MF Communications, began life last year in response to the energy crisis, supplying individuals and a few corporate customers with items including heated scarves, bodywarmers and heated insoles for shoes.
“We wanted to find products to help people stay warm, and with some research we discovered items out there to heat the individual, not the environment,” Managing Director Gary Finch told the Times.
Despatching from their Tunbridge Wells-based warehouse rather than from overseas ensured they could supply a complete package, including a rechargeable power bank.
Stay Warm Save Money placed its order at the beginning of September and by the second week of October went live with a website, ready to sell and despatch.
“The time from idea to implementation was five weeks,” he said.
Most of the company’s customers have been individuals, aged 50 and over, but the company has also made some trade customer sales, such as a consignment of 40 units for the staff of a roofing company in the Greater Manchester area.
The company sold some 60 per cent of its stock last year, and has kept to the seasonal theme – offering advice on how to keep cool this summer.
However, demand has now started picking up again, even before their planned restock this autumn.
“We have already sold heated insoles and scarves in August,” said Mr Finch.