TUNBRIDGE WELLS childrenswear retailer, Childrensalon is celebrating its 70th anniversary with a series of special projects which launched last month.
The company was established in 1952 by Rene and Sybil Harriman and has been working with 240 childrenswear designers and exclusive own-brand collections to dress children for seven decades.
Childrensalon is one of the largest companies in Tunbridge Wells, with 400 employees, and mostly trades online from their base in Kingstanding Way.
To celebrate their seven decades of business, the retailer has created a short film.
Directed by Rebecca Manley and produced by Starling Film, the 40-second piece shows five children of different ages dressed in clothes from the Childrensalon.
The film hopes to convey the company’s vision of ‘dressing children beautifully through every stage of their life’.
Ms Manley said: “Working with children, I wanted to show them in a dynamic way so the clothes have to be shown in motion… [I wanted to] represent freshness and all the things that you associate with childhood and wholesomeness – but sparky at the same time and with bright colours.”
Childrensalon has also invited world-famous childrenswear brands to collaborate on a 70-hour online charity auction.
All proceeds from the auction will be donated between three charities: Nourish, Porridge & Pens and Sistah Space, supported by The Childrensalon Foundation.
The auction hosts over 50 collectible lots, from one-of-a-kind pieces to stunning illustrations from brands, Moncler, Monnalisa and Mini Rodini. Bidding for the auction opened on October 4.
Asher S. Harriman-Smith, Childrensalon Co-Chairman, said: “As a member of our founding family, I have grown up with Childrensalon.
“I am proud that what makes us different – our unique recipe of family, heritage, creativity and innovation first pioneered by my grandmother Sybil Harriman – continues to shine through in our 70th year.
“I hope that the exciting launches, projects and personal touches that we have planned this month will continue to inspire and delight our customers and their children around the world.”