All change at Kent public relations agency

Nusrat Ghani
MAXIMISING: Maxim’s newly appointed Directors Erica Jones (left) and Rachel Knight with Managing Director Andrew Metcalf

Maxim PR, based in Grosvenor Road, has promoted long-standing members of staff Rachel Knight and Erica Jones to the board of directors, with equity in the business.

The agency was established by Andrew Metcalf and Philip Jones in 1995, and the move coincides with Philip’s decision to step back from day-to-day management, although he will continue to work with Maxim.

WHERE IT ALL BEGAN: (l-r) Andrew Metcalf and Philip Jones launching Maxim in 1995

Maxim’s Managing Director, Andrew Metcalf, said: “I wanted to recognise the significant roles Rachel and Erica have played in our success in recent years, particularly during the pandemic.

“I’m looking forward to this new, exciting chapter in which we will continue to provide a first-rate service in everything from reputation management to community engagement.”

SIGNING ON THE DOTTED LINE: Rachel Knight (left) and Erica Jones with Andrew Metcalf and the obligatory giant pen

Rachel, who recently marked 20 years with Maxim, has spent the last 15 months supporting the NHS Kent and Medway Clinical Commissioning Group, while Erica has managed a range of clients, including extensive work for the medieval charity the Rochester Bridge Trust.

Mr Metcalf continued: “Obviously Covid has made things difficult for many of the organisations we work with but we feel we’re in a good position to help them get back on the front foot.

“We have always been about building and protecting clients’ reputations, whether that’s through public relations, public affairs, crisis communications, marketing or support with social media.

“We have worked with so many diverse companies over the last 26 years, from business support agencies to large infrastructure projects, not to mention those in the healthcare, charity, education, tourism and renewable energy sectors.

“We work in an industry where our skills are transferable so we can turn our hands to almost anything, although our core focus has always been in the South East.”

Rachel, added: “We always strive to offer an exceptional service, honesty, and value for money, and that certainly won’t change. Maxim has been a huge part of my life – I even met my husband here when we started work within three weeks of each other – and now it feels like it’s been made official.”

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